Asia scores 20 finalists at shortlist stage of One Show Direct, Interactive and Mobile awards
The One Club has released the third round of finalists – Direct, Interactive, Mobile and Radio – for the 42nd Annual One Show Awards. Overall, The One Show received more than 20,000 entries from agencies in 65 countries.
Asia has performed well, scoring 20 entries making the cut, led by BBDO Proximity Singapore with three finalists all for CarbonStory’s “World Under Water”.
Overall Japan takes the lead with 8 finalists, followed by Singapore with 5 and China with 4.
Direct Hakuhodo/Tokyo for Tsutaya “Panicoupon”, BBDO Proximity Singapore CarbonStory “World Under Water”, Cheil Worldwide/Seoul Samsung Electronics “Look At Me”, Dentsu/Tokyo Japan Sport Council “Future Ticket”, OgilvyOne/ Beijing Volkswagen “Eyes on the Road”,
x Interactive BBDO Proximity Singapore scored two for CarbonStory “World Under Water”. One each for J. Walter Thompson India Bangalore Nike India “Make Every Yard Count”, Mori/Kaibutsu/Birdman/kirifuda Tokyo Honda (OK Go) iwontletyoudown.com , Grey Group Singapore British Council Singapore ‘Know Your English’ Web Banners, Ogilvy & Mather Singapore + SingTel “Movie Emoji”, AKQA Shanghai Nike “House of Mamba”, Hakuhodo Kettle/AID-DCC/Invisible Designs Lab/FukuokaTokyo/Taijokikaku Tokyo The University of Tsukuba’s Special Needs Schools “Eye Play the Piano”, Dentsu Tokyo Sport Council “Reviving Legends”.
Mobile All scoring one were Cheil Worldwide Seoul Samsung Electronics “Look At Me”, Publicis Guangzhou + Shanghai Tencent “The Voice Donor”,Party Tokyo Sankyo “Haruhi Hunting”, Baidu Online Network Technology Beijing’s “Baidu Kuaisou”, Dentsu Tokyo Sport Council “Future Ticket” and Six +Hakuhodo Creative Vox Tokyo KDDI Corporation “SYNC Dinner”.
Radio There no Asian finalists in the radio category.