Alfred Wee joins The Methodology Works Asia as ECD and Sabrina Tan joins as business director

The Methodology Works Asia (TMW Asia) has made two senior management hires, beefing up its existing creative and business development teams respectively. Alfred Wee will work alongside Creative Director Simon Jenkins while Sabrina Tan will work with Business Development Director Sean Badlishah.

Wee (pictured left) and Tan (right) will report to TMW Asia’s Group Managing Director, Alfred Pang.

Wee previously worked at McCann WorldGroup Singapore as creative director since 2011 and has over 16 years’ experience in the industry, having started his career at Batey Ads as Art Director. He later worked for the McDonald’s business in Asia Pacific for Leo Burnett Singapore; and on Sony Ericsson at Havas Worldwide Singapore.

Tan is a sales leader armed with more than 14 years of media sales experience across mass media (TV, bus shelter, cinema, billboards) to premium outdoor platforms (Changi Airport, ION Orchard). Previously she was Head of Sales at JCDecaux Singapore where she was instrumental in building the Changi Airport advertising business after the win in 2011.

Pang said, “We are thrilled to welcome two heavyweights from the industry who will no doubt push the envelope on creative deliverables and engaging new businesses. With these new hires, TMWASIA is poised to make bigger strides in the industry in 2015 and beyond.”