Y&R China’s Nils Andersson jumps ship to TBWA

Y&R China’s chief creative officer Nils Andersson has resigned to join TBWA China in the President and chief creative officer role.

Andersson chose to join TBWA despite last minute talks over the AdFest judging week with McCann Worldgroup, who were also seeking his services.

Gordon Shu remains in the ECD role at TBWA Shanghai

Y&R Asia Chief Creative Officer Marcus Rebeschini said: “We thank Nils for his overall guidance of the Y&R China creative teams. He has truly helped them to deliver on his avowed intent to be world-class in China and we wish him all the best for the future.”

Y&R today made senior leadership team changes in Shanghai to compensate, naming Kien Hoe as Executive Creative Director and Annie Boo as Managing Director.