Veksner: How big should the packshot be?

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wallpaper-Toyota_Fortuner-1.jpgBy Simon Veksner

Creative Partner, DDB Sydney

Disputes about the size of a logo are the most tedious conversations you can possibly have. Personally I’m glad when a brand has a fixed rule about logo size; it eliminates the debate.

But no one seems to have a fixed rule about packshots.

The general principle at many companies seems to be ‘just make it as big as possible’. READ ON…