Peter Womersley takes over from Frank Bauer as CEO of J. Walter Thompson Singapore

J. Walter Thompson veteran Peter Womersley has been appointed CEO of the Singapore agency.

Womersley, whose career with the agency spans 14 years in both J. Walter Thompson London and New York, replaces Frank Bauer, who will continue to support the agency’s global growth team.

“Peter possesses a unique blend of strategic and leadership qualities that will strengthen J. Walter Thompson’s partnership with clients to develop enduring solutions for their businesses and brands,” said Asia Pacific CEO Tom Doctoroff. “His strong background in management, both of multinational client accounts and in operations, is an ideal combination for Singapore, which is both an MNC hub and the economic and commercial engine of Southeast Asia.”

“Frank brought a spirit of dynamism and entrepreneurial culture to our Singapore agency, which enjoyed a strong period of growth under his tenure. I wish him the best of luck in his new role,” he added.

“I am proud of what our team has accomplished over the past two years, and am confident the momentum of JWT Singapore will continue. I am grateful for having had the opportunity to work with so many wonderful people,” said Bauer.

Womersley joins from J. Walter Thompson London, where he held the concurrent roles of Global Business Director for Shell Lubricants, Global Business Director for Hilti, which provides products, systems and services to the global construction industry, and Global Business Director for HSBC Global Standards. He also served as WPP Team Army Director, managing WPP’s provision of all marketing requirements for the British Army. Under his tenure the team was awarded the coveted WPP Worldwide Partnership Program, which recognizes the best global cross-agency teamwork, as well as multiple creative awards.

Womersley is also International President of JWT Inside, a specialist division of J. Walter Thompson that helps organizations activate their brands from the inside out. He has managed global employer brand projects for the likes of Deutsche Bank, Diageo, Ferrero, KPMG, Merrill Lynch and Kraft.

“J. Walter Thompson is recognized as the pioneering global communications powerhouse which constantly delivers exceptional ideas, and the Singapore team is at the forefront of that ambition. This is an incredibly exciting time to be joining this team, who have built a formidable reputation. The Singapore agency works with a superb group of clients, and I look forward to getting started,” said Womersley.