GroupM Thailand and minteraction present the inaugural 2015 FOCAL Digital Conference

GroupM, Thailand’s leading media investment management company, and its digital specialist agency, mInteraction, holds its inaugural digital conference themed ‘The NEW FOCAL’. The conference focuses on four key digital trends for 2015. GroupM brings together key clients, digital players, and Thailand’s thought leaders to discuss digital opportunities in the areas of NEW Internet Users, NEW Audience-oriented Media, NEW type of Contents, and the NEW Era of eCommerce Marketing.

The FOCAL 2015 maps out new opportunities that shape and identify Thailand’s digital future for brands and agencies. The conference provides industry expertise and knowledge in Thailand’s digital marketing landscape. The four topics include the guidelines to make advertisers more adept at raising brand value exponentially and to make the best use of online strategies.

Kevin Clarke, CEO of GroupM Thailand (pictured centre), welcomed more than 400 marketing patriots with a speech about Thailand and marketing challenges of 2015 with the move to “everything digital” gaining a lot more pace. Clarke also addressed that the main driver of digital growth isn’t just the smartly dressed young urbanites but a whole new group of internet users across the nation.

Siwat Chawareewong, CEO of mInteraction (pictured left), informed the audience about the rapid growth of digital advertising in Thailand, estimated growth of 51.55% of internet penetration, of which 44.6 million of Thais started to access to the internet through their mobile phones. Interestingly, according to the survey conducted by mInteraction Intelligence unit, many of these new internet users did not even know that they are internet users – they only knew they are using LINE, Facebook and YouTube on their phones.

Niklas Stalberg, COO of mInteraction (right), encouraged marketers to focus on programmatic audience buying, which allowed media owners a better understanding of the need and wants of their audiences. This leads a greater development of media and contents as well as other future digital marketing products, which fulfils the identified needs.

In addition, the New Contents explained how a content providers can adapt and survive a much more cluttered and fragmented market for the media audience.

Lastly, due to the change in urban consumer’s shopping behaviours that is now based on convenience transaction basis, the New Era of eCommerce Marketing is in the spotlight.