Dentsu named Advertising Agency of the Year and Interactive Agency of the Year at AdFest 2015
Dentsu Inc Tokyo once again had an impressive performance at AdFest, which concluded this past weekend in Pattaya, Thailand. The Japanese powerhouse repeated 2014’s performance and was named both Advertising Agency of the Year and Interactive Agency of the Year.
Dentsu Inc. received the top award, the Grande Lotus, in the Design category and, together with other Dentsu Group companies, won four Gold Lotuses, fifteen Silver Lotuses, twenty-two Bronze Lotuses and one Branded Content Lotus for a total of 43 Lotuses across eleven categories.
Film Lotus: 1 Gold, 3 Silver, and 3 Bronze
Outdoor Lotus: 3 Bronze
Interactive Lotus: 3 Silver and 3 Bronze
Mobile Lotus: 2 Bronze
Direct Lotus: 1 Bronze
Promo Lotus: 2 Silver
Design Lotus: 1 Grande, 3 Gold, 2 Silver, and 4 Bronze
Print Craft Lotus: 2 Bronze
Film Craft Lotus: 3 Silver and 3 Bronze
Media Lotus: 2 Silver and 1 Bronze
Branded Content & Entertainment Lotus: 1 Branded Content Lotus
AdFest was established in 1998 by the Asian Federation of Advertising Associations (AFAA) to focus on creative work in the Asia Pacific region, and has since built a reputation as one of the most prestigious advertising festivals in the world. This year’s festival received 3,295 entries for awards in 18 categories: Film, Press, Outdoor, Radio, Interactive, Mobile, Direct, Promo, Design, Print Craft, Film Craft, New Director, Media, Branded Content & Entertainment, Effective, Integrated, INNOVA, and Lotus Roots.
