Campaigns & Grey spices up Nissin Cup Noodles in new television campaign in the Philippines
Neuron, the second ATL agency of Campaigns & Grey, has launched a campaign for Nissin Cup Noodles’ new Spicy Hot Beef flavor in the Philippines.
The campaign aims to capture the audience with a powerful craving for cup noodles and the juiciness of flavorful beef plus the intense kick of spice, all while promoting the Japanese equity of the brand. What resulted was a spot using elements that fused Japanese culture with Filipino humor.
Credits –
Creative Director: Jun Ureta
Art Director: Chico Javier
Copy Writer: Patricia Lumanlan
Managing Director: Meldy Warren
Account Manager: Addison Quintos
Producers: Steve Vesagas, Sonny Trajano
Director: Jeorge Agcaoili
Production House: Provill
Post-production: Provill