Bates CHI&Partners confirms Graham Kelly to join the network in a 6 month consultancy role

| | 2 Comments

GrahamKelly_AdFest.jpgBates CHI&Partners has confirmed Campaign Brief Asia’s breaking news on Saturday, that Graham Kelly is joining them in a consultancy role for a period of six months.

Kelly is charged with focusing the entire company across the region on the creative product.

Bates CHI are terming Kelly’s role as a “Guest Chef” with the aim of working partnerships between the network and experts and organisations across various disciplines, in order to inject fresh perspectives and new ways of working.

David Mayo, CEO of Bates CHI&Partners said, “Bates CHI&Partners has a proud creative heritage in Asia and has developed a very strong regional reel of work over the past two years for clients such as Holiday Inn, Eva Air, Coca-Cola, Schneider, AXA and Lexus. Graham is joining us as a ‘Guest Chef’ to work with us on some specific new creative incubator projects. In addition to raising the creative bench, he will work with me on a Creative Cascade in each office in our network to all our 600 staff across the region.”

Kelly is a highly-awarded creative director whose career has seen him in leadership roles in Saatchi, TBWA and most recently, Isobar. Mayo and Kelly first worked together at Ogilvy in 1997 on Guinness where their partnership took them to success at Cannes, One Show and D&AD.

Kelly said, “The sands of creativity shift constantly, and our industry is going through tremendous change. Working with an agency that not only recognises change, but embraces it, is very attractive. As is the opportunity to work with Bates CHI&Partners across the region, developing better work across multiple platforms and media. David and I will work together on a new programme that will include Training, Inspiration and Incubation.”

The project will last six months, at the end of which there will be new and fresh work on the table for a range of existing and new clients, as well as a new creative language running through the agency.

Mayo said, “The Guest Chef initiative allows us to engage swifter, more nimble ways of working, so that we can respond more effectively to a changing marketing landscape.”