Maggi plays on hunger in new campaign for Masala Noodles via Publicis South Asia

Maggi Noodles, Nestle India’s flagship brand, has dominated the Indian instant noodles market for nearly three decades. During that time, Maggi has made some memorable communications. Keeping that tradition alive Maggi recently launched its new brand campaign for Masala Noodles. The campaign by Publicis South Asia celebrates the age old bond between mother and child with a new age twist.

VIEW SPOT ONE

VIEW SPOT TWO (In Hindi)

Partha Sinha, Director and Chief Strategy Officer Publicis South Asia, said, “With years, the work on Maggi is becoming more and more fundamental. We were looking for one such fundamental truth and we figured that ‘hunger’ probably is the most primal bond between a mother and a child”.

Bobby Pawar, Director and Chief Creative Officer Publicis South Asia added, “Once we had a powerful fundamental insight, the job of the creative was to tell a story contexted in current cultural shift. We came up with two stories that demonstrate the power of hunger bond. The context is always modern, the content is always universal. That’s Maggi for you”.

Credits –

Producer: Swadha Kulkarni