Arcade Indonesia adds French precision skincare range IOMA to its growing Unilever portfolio

Since Arcade opened its doors in Indonesia less than a year ago, it has netted the critical digital business for many of Unilever’s major brands including; Rexona, Cornetto, POND’S, Closeup, Vaseline Men and Bango. Adding recent project work for Wall’s and Pepsodent. The latest Unilever brand to join these iconic names in the Arcade stable is IOMA, the precision skincare range that’s been revolutionizing skincare in Europe – and now in Southeast Asia.

Created by scientist Dr Jean Michel Karam as recently as 2010, IOMA uses complex electronic components that can detect physical phenomena and customize skincare to exactly match the user’s needs.

After opening its first concept store Revelation in Jakarta last year, IOMA plans to expand and widen its appeal through a new approach developed specifically for Indonesia by Arcade.

The name IOMA comes from the French word à moi spelt backwards, which means “for me”.

“We believe that IOMA will become the leading premium skincare solution in Indonesia,” says Nel Capila, Country Digital Manager, Unilever Indonesia. “Arcade stood out because, once again, they demonstrated their ability to develop a unique approach and ideas that will help us deliver on that belief.”

Alfa Aphrodita, Arcade’s Executive Creative Director (pictured above) said, “We’re thrilled to receive further endorsement from Unilever and look forward to helping them expand the market for this highly innovative, highly inspiring new brand.”