Simon Veksner: Is advertising really a business, or is it actually just a giant game?
January 12 2015, 7:10 am | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
This is the time of year when the predictions for the future of advertising are published.
Words like integration, big data, and real-time marketing are bandied about, and it all sounds horribly serious.
Yes, advertising is a business – a serious and important one, with high stakes. READ ON…