Simon Veksner: Is advertising really a business, or is it actually just a giant game?

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Best-Mario-Game-Ever.jpgBy Simon Veksner

Creative Partner, DDB Sydney

This is the time of year when the predictions for the future of advertising are published.

Words like integration, big data, and real-time marketing are bandied about, and it all sounds horribly serious.

Yes, advertising is a business – a serious and important one, with high stakes. READ ON…