Publicis Vietnam and Zenith Optimedia make Nescafe Café Viet Ca Phe Sua Da stronger than you think in first interactive video on youtube

Well known for its strong, black iced coffee, Nescafe Café Viet wanted to engage its loyal fan base in a coffee conversation surrounding its iced milk coffee known locally as “Café Sua Da”. Through a series of interactive videos, Nescafe Café Viet set out to challenge notions of Nescafe Café Sua Da being a less powerful sibling to its flagship black variant with the message that Café Viet’s Café Sua Da is “Stronger than you think”.

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Thien Thanh Nguyen, General Manager of Publicis Vietnam said, “Nescafe Café Viet has a long history of creating powerful and playful advertising that challenges their audience. With this latest campaign we wanted the coffee drinkers of Vietnam to have a voice in the conversation by giving them a way to engage and interact with the brand like never before.”

Deboo Mohanty, CEO of Vivaki Vietnam added, “New media like YouTube is opening up new ways to reach the consumers of Vietnam in a massive scale. The Nescafe Viet interactive video garnered more than 1 million views within a week. More importantly, it notched up an interaction rate of 21% which means that consumers not only viewed but also engaged with the content. For the first time in Vietnam, consumers experienced an interactive video reaching out to them. These kind of platforms are bound to be emulated as next practices in Vietnam’s communication business.”

Credits –

Executive Producer: Chi Minh De Leo