PixelBox and Ogilvy Shanghai bring Asian boy band EXO to earth in new campaign for KFC
PixelBox Asia recently finished post production and VFX supervision on the latest KFC campaign featuring EXO, Asia’s biggest boy band.
The shoot took place in Seoul and Shanghai which provided many challenges to overcome.
Managing Director at PixelBox Chris Thorp said, “We needed to align plates from one location with another, so we created CG mockups of the talent before shooting to allow us to plan each shot, as neither food or environments were locked at the time. Korean director John Moon was great to work with, it certainly gave this project a different perspective”.
Thorp continued, “The post production was carried out across our two offices, grading and online in Shanghai, CG and VFX in Hong Kong. This gives us the ability to apply our best artists to every project no matter where its finally delivered.”