Ogilvy & Mather Japan’s art director Yousuke Ozawa wins Best of Show at 2014 Mobius Awards

Yousuke Ozawa, art director of Ogilvy & Mather Japan wins Best of Show – Student Competition of 2014 Mobius Awards.

Ozawa (pictured) who joined Ogilvy & Mather Japan as an art director in 2014 after Miami Ad School, has won 2014 Mobius Award in the category of Best of Show – Student Competition with “The Most Unforgettable Memory”.

“The Most Unforgettable Memory” is to increase awareness of domestic abuse towards children. The idea of the work is tapped with his personal experiences. During his childhood, he experienced an incident which he still clearly remembers. When he was 6, his family took a 3 day vacation to Disney World. He was forced to go to bed in order to take advantage of the next day but he didn’t want to go to sleep because of the excitement. As a non disciplined child he was scolded (like any child would) and remembers crying all night.

He remembers that particular incident more than the fun experience he had at Disney World. Growing up every child gets scolded and this wasn’t a big deal. But he started to think, if he still remembers that incident, he was sure a child growing up in violence mostly remembers the abuse than the fun memories. That particular thought led to an idea, so he decided make that as a concept for the campaign.

Yousuke said, “I feel so honored to receive this award. I`ve always tried to come up with ideas that are personal to me, and also something I can confidently say that I like. This was no exception. But most importantly, I hope this message will impact people who use violence.”

Ajab Samrai, Chief Creative Officer at O&M said, “I’m delighted Yousuke Ozawa’s talents have been recognised in the Mobius Awards. He is one of our rising stars, a complete all round creative with boundless energy and ideas. He is a future face to watch in our industry. Yosuke is to donate the prize of $500 and his work to Prevent Child Abuse.

He is currently working on a project and is heavily searching for people who were born on February 27th, so please contact tokyo.info@ogilvy.com if you are born on 2/27 or know someone born on that day.