Naga DDB Malaysia creates a dramatic oversized thumb to stop people texting whilst driving

To reinforce responsible smartphone usage Naga DDB Malaysia wanted to remind everyone about the dangers of texting while driving. The large thumb flyer acts as a dramatic pre-drive reminder that demonstrates how texting while driving blinds one from the full view of the road.

Credits – Executive Creative Directors: Alvin Teoh, Theerapol Koomsorn. Art Directors: Tan Yee Kiang, Kweekeak Lee. Copywriters: Azeril Johari, Chan Woei Hern. Designers: Mah Ka Kin, Kweekeak Lee.