MediaMath bolsters APAC presence with the appointment of former MediaCom executive Rahul Vasudev as its first managing director

January 19 2015, 9:58 am | BY Lynchy | No Comments

Rahul Vasudev.jpgMediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, has appointed Rahul Vasudev as Managing Director for the APAC region.

Vasudev (pictured left) joins the MediaMath team from MediaCom where he was the Head of Digital for the APAC region. He brings a wealth of regional expertise and experience to MediaMath including an intimate knowledge of agency business, and an invaluable understanding of the publisher and technology landscape. Vasudev will oversee all APAC operations and help accommodate the soaring demand for MediaMath¹s technology across the region.

Erich Wasserman, Chief Revenue Officer, MediaMath, commented, “Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades. His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”

“It’s an exciting time to be joining one of the world¹s leading digital marketing companies,” commented Vasudev. “MediaMath is renowned in the industry for revolutionising marketing technology, and continues to define industry. Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner. I look forward to further building the APAC team and growing MediaMath in the region.”