MEC wins global campaign for events to celebrate Singapore’s 50th year of independence

MEC Singapore has been appointed to manage “Singapore: Inside Out” on behalf of the Singapore Tourism Board. “Singapore: Inside Out” is the Board’s international programme to celebrate Singapore’s 50th year of independence in 2015. It will be a travelling showcase that presents cross-disciplinary works of local talents across a spectrum of the creative industries and disciplines, such as architecture, design, fashion, film, food & beverage, music, and literary, performing and visual arts.

Edelman will partner MEC on public engagement initiatives for these exciting events.

Scheduled to debut in Beijing (April 2015) before heading to London (June 2015) and New York (September 2015) for a five-day event across each city, the finale will culminate in Singapore (November 2015) as an extended 10-day event. Through collaborations across disciplines and geographies, “Singapore: Inside Out” presents an invitation to rediscover Singapore as reimagined by some of the talents shaping Singapore’s contemporary creative culture, giving rise to content for a digital campaign on both Paid and Earned platforms to further fuel the celebrations.