M&C Saatchi introduces first specialist global mobile media agency into Asia Pacific region

M&C Saatchi Mobile has launched in Asia-Pacific, setting up shop as the first specialist global mobile media agency in the region, led by highly regarded mobile veteran Chris Steedman.

Steedman heads the team based in Singapore, from where he will service the entire APAC region, specifically working with existing clients in the Japan, South Korea, China, South East Asia, India, and Australian markets.

M&C Saatchi Mobile has run a raft of new business in the region, highlighted by recent appointments by Skype and ZALORA.

“Asia-Pacific is a truly mobile-first region so there’s unquestionably a huge opportunity here,” Steedman said. “Brands are living in a mobile-first world that needs best-in-class mobile media consultation and services.”

A founding executive of M&C Saatchi Mobile in London in 2008, Steedman was instrumental in the expansion of the business to a global offering with offices in Los Angeles, New York, San Francisco, Cape Town, and Sydney.

“Asia is a crucial piece of our global jigsaw and it’s great to have it in place.” Steedman said.

M&C Saatchi Mobile’s unique end-to-end suite of capabilities focuses on mobile and digital media strategy; planning and buying; creative, branding and rich media; App SEO; search and social.

“Many agencies pay lip service to offering mobile media but in reality it’s a bolt-on to their core competency. We are mobile media specialists who have lived and breathed the space since before the first smart phone rolled off the production line,” Steedman added. “Our particular expertise is in joining the dots as to how mobile connects to the other media channels to ensure brands engage with consumers at every step along the customer journey. Having the backing of the vast M&C Saatchi worldwide network helps this.”

M&C Saatchi is firmly established in Asia with offices in Singapore, Kuala Lumpur, Shanghai, Tokyo and New Delhi servicing some of the largest brands in the Region.

M&C Saatchi Asia CEO Chris Jacques said, “The arrival of M&C Saatchi Mobile in our region is extremely exciting. It’s a business unrivalled anywhere in the world for its mobile IP, smarts and experience. We’re thrilled to be able to both leverage this for our clients and provide network support to enable Chris and his team to provide their expertise to other brands wanting to grow via the media device people have on them 24/7.”