Maggie Tang takes over IPG Mediabrands’ Taiwan operations in managing director position

IPG Mediabrands has appointed Maggie Tang as Managing Director of its Taiwan operations. In this role, Tang will oversee UM and Initiative’s core business activities and drive the agency’s strong growth momentum in the country.

Tang returns to Mediabrands network following her tenure with OMD, where she served as the as the General Manager from January 2013 to December 2014. Prior to that, Tang was the Deputy General Manager for IPG Mediabrands from August 2009 until December 2012.

With close to two decades of work experience in the media industry, Tang has worked with a bevy of media agencies such as Maxus, Zenith Optimedia, Mindshare and Lintas Advertising as a strategic planner, Business Director and Deputy General Manager, serving clients such as Unilever, Audi, McDonalds, Tiffany, HTC, etc.

Tang takes over the position from Sheena Liu, who has moved on to pursue other career opportunities. Tang will report to Prashant Kumar, President of IPG Mediabrands, World Markets Asia.

Prashant said, “Over the past three years, Sheena has built our Taiwan offices into one of the finest operations in the region. She leaves behind an excellent line-up of leaders who are excited about carrying forward her legacy. We wish Sheena our absolute best in her new role.”

Commenting on Tang’s appointment, he added, “Maggie’s energy and personality fits right in with Mediabrands’ culture. Her desire to do bigger, better things; passion to deliver innovative solutions to clients; ability to nurture our hybrid talent pool and experience in driving business growth; are invaluable assets. We are delighted to have her back.”

Responding to her appointment, Tang said, “I have held the highest regard for IPG Mediabrands as a network and excited to be a part of the team once again. It is a wonderful opportunity for me and I look forward to further growing the brand and driving greater future success.”