Scarecrow Communications India picks up creative duties for grocery retailer Localbanya

Online grocery retailer, Localbanya.com has appointed Scarecrow Communications as its creative agency. The account moved after a 2 month long multi-agency pitch.

Localbanya was founded by Karan Mehrotra, Amit Naik and Rashi Choudhary. It aims to combine the warmth and familiarity of a local grocery store with the convenience and competitive pricing of an e-commerce market place. LocalBanya.com has raised its first level of funding from the Karmvir Avant Group and BCCL’s Springboard fund. Currently Localbanya delivers within Mumbai up to Vashi, Thane and Borivali but has plans to expand to 8-10 cities within 2-3 years.

Speaking on the association with Scarecrow, Karan Malhotra, co-founder and CEO of Localbanya said, “We are confident that the team at Scarecrow understand the unique nature of LocalBanya’s business model and will be able to develop and execute a communication strategy that will enable us to grow in this new and exciting segment. We are excited to share our passion and vision with them to take brand LocalBanya to the next level.”

Raghu Bhat, Founder Director, Scarecrow Communications commented (pictured right), “Localbanya is an irreverent Indian brand that is seeking to transform the way Indians shop for groceries. We are happy to associate with him at such an early stage of his ambition and help him find a parking place in the hearts of Indian housewives.”

Manish Bhatt, Founder Director, Scarecrow Communications added (pictured left), “Our honeymoon with e-commerce brands continues with Localbanya. A highly disruptive name, we hope to create irreverent communication that makes women shop and also creates a buzz on social media.”