IPG Mediabrands’ social media agency Rally Asia launches Social Marketing Cloud services

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Socio_3.0.jpgRally, the social media specialist agency of IPG Mediabrands in Asia, has launched Socio 3.0 to bring a full suite of social marketing cloud services to its clients. Socio 3.0 will bring real-time consumer data that will help marketers to develop the right social media messaging, launch it via the appropriate social touch points and measure its effectiveness.

 

Its four proprietary modules, namely: Understand and Discover; Imagine & Architect; Publish & Promote; Measure & Monetise, cover the full gamut of tools that will help agencies to listen and track conversations, deliver content analytics, build advocacy management, manage crisis, track paid social integration and optimisation, analyse normative data as well as manage paid, owned and earned media value.

The proprietary platform of Socio was developed in collaboration with IPG Mediabrands’ global technology solutions team, and mixes proprietary technology from cutting edge technology partners in the region.

 

Stated Prashant Kumar, President of World Markets Asia for IPG Mediabrands said, “We are living at the dawn of the social age. As our social graph infuses our lives in everything we do, all marketing will ultimately be social. Socio provides a comprehensive vehicle for brands to ride into the future by turning vast amounts of unstructured social media data into relevant insights to enable marketers to personalize, optimize and measure their campaign success.”

 

He added, “Rally is steadfast in its belief that real business value lies in the high quality social consulting services. Socio 3.0 is built with a vision of a rigorous yet creative, cross-funnel social marketing services that include the entire gamut of social media management solutions: Campaigns, Content, Crisis, Community management and Commerce.”

 

Derek Tan, Head of social marketing at IPG Mediabrands, World Markets Asia stated, “As we expand beyond community, content and campaigns to commerce, customer experience management and real-time content curation and distribution, it’s only apt that we bring to our clients the next generation of social marketing technology. We are excited about how this could further amplify the brand opportunities in the era of social economics.”