How to win every argument you will have in 2015

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Veksner-break-balls-pic.jpgBy Simon Veksner

Creative Director, DDB Sydney

Ad folk are a passionate bunch of people, working in an industry that is rife with subjectivity.

 

Result: lots of arguments.

 

So, here’s how you can win them. Or at least more of them.

First of all, you need to stop thinking like a Creative.  READ ON…