Grey beefs up shopper marketing + planning

Grey’s shopper marketing arm, Grey DPI, has appointed Ayesha Pinto as Regional Director, Strategic Planning, to drive more shopper insights and strategies into the shopper based design works.

Pinto (left)came on board this month and will report to Adeline Lee, CEO of Grey DPI. In her new role, she will leverage her extensive experience in shopper marketing and strategic planning to drive shopper-based design strategies for the Group.

Pinto comes with over 10 years of international experience across clients and agencies, having worked at organizations such as L’Oreal, APB and Fosters and with clients like Unilever, Nestlé, Mondelēz, Kimberly Clark and GSK amongst others. Categories she has worked on include; hair care, oral care, feminine care, food and nutrition, baby and child care, chocolates, biscuits, confectionary, alcoholic beverages and medical devices.

On the agency side, she was most recently Manager Strategic Services at Barrows, a global shopper marketing agency in the retail space. WPP has part ownership in Barrows, which is headquartered out of South Africa. Based in Singapore, Pinto was single-handedly responsible for leading the shopper insights and strategic planning function for the Asia Pacific region. She has also worked out of the Barrows office in South Africa.