Saatchi & Saatchi Singapore releases a jouney of ‘firsts’ through new Pampers campaign

Saatchi & Saatchi Singapore has released a new Pampers commercial.

Shot in Bangkok and Cape Town over three days, the essence of the film is it’s authenticity – real mums, real dads and real babies. No actors, no performance, just real genuine emotion – all captured in locations ranging from hospitals, homes or wherever the true story of the peoples’ lives were being told. Casting this many babies and pregnant mums from all different ethnicity’s proved a massive feat. The spot was directed by Great Guns’ Devon Dickson.

VIEW THE SPOT

Dickson’s distinct approach to working with babies to capture unique, touching and convincing performances and their unique personality, is what sets him apart and has raised the standard of this specialist and often-perceived, difficult genre.

Credits –

Director: Devon Dickson