Frozen monsters are unleased at Saatchi & Saatchi Greater China’s annual agency meeting
In 2014 Saatchi & Saatchi Greater China launched the Monsters Attack! movement to rally against negative elements holding back the adertising industry by seeking new ideas and breakthroughs, going wild and becoming monsters. The initiative was a huge success and created local and international buzz with its individual monster avatars.
Building on the movement this year, Saatchi & Saatchi Greater China has launched a Frozen Monster app – complete with Monstergram, check-in capability and a special feature called Monster Eye – to enhance the experience of its annual agency meeting in Seoul, Korea.
With Monstergram, users are able to add a creative touch to photos from the agency event with customised frames, and share these images on various social media platforms. The app’s special Monster Eye feature let participants “activate” their custom monster hoodies and “bring to life” their dress code for the annual dinner with the option of 5 animated ‘monster eyeballs’.
The Frozen Monster app enabled almost 400 Saatchi & Saatchi Greater China staff to connect on Facebook, Instagram, Sina, Weibo and WeChat! during their annual event, thereby amplifying social interaction, ideas sharing and most of all, fun.