Fortune Indonesia taps into youth market for Indocement with smartphone and PC race game

Indocement is a market leader but the brand needed to strengthen its leadership by tapping into the younger generation to convince them that the brand is unquestionably strong. To create a sophisticated digital campaign to strengthen its strong and trusted image in the youth market, Fortune Indonesia created Arena Uji Kokoh, a synchronised smartphone and PC race game to crash a car into a wall.

VIEW THE CONCEPT