DDB DM9 DI9IT Manila picks up digital duties for Century Tuna and social media business for BPI

DM9-Di9it Manila, the digital advertising outfit of DM9 JaymeSyfu, started 2015 in a big way by winning two pitches. While a lot of people were enjoying the holidays early in December, the agency was part of a 4-way pitch for the digital business of Century Tuna. The young digital creative shop came out on top closing the year with a huge win.

The agency couldn’t afford to rest on their laurels though. Work continued well throughout the holidays as they prepared for another pitch for the social media business of BPI. The 5-way shootout ended in the first week of January with DM9-Di9it scooping the win to start 2015 with a big bang.

Merlee Jayme, Chief Creative Officer and Chairmom of DM9 JaymeSyfu, credits the win to their successful and seamless integration of the operations of DM9 JaymeSyfu and DM9-Di9it.

“One of the biggest highlights for us in 2014 was that DM9 and Di9it became one family. It was a difficult integration process to get everyone in ATL to learn the complex world of digital, and for everyone in digital to learn the discipline and rigor of the ATL business. But I loved the fact that creativity became stronger. Clients loved the fresh thinking, the bolder approach in solving brand problems and in the end it paid off not only with business but also with our recent AOY wins!” she shared.

DM9-Di9it, despite operating for just two years, won two major Agency of the Year awards in 2014. First was the 4A’s Agency of the Year Digital Excellence Award and most recently was the Campaign Asia Pacific South East Asia Silver Digital Agency of the Year (Philippines).

Carlo Ople, Managing Partner & Director of DM9-Di9it, also lauded the integration initiative, calling it the driving force behind their pitch-winning streak.

“The integration between DM9 and Di9it allowed us to tap the best talent that both worlds had to offer for our clients. We’re talking about internationally multi-awarded creatives, planners, and suits with years of experience combined with veteran digital mavens who are considered trailblazers in their respective digital disciplines (social, CRM, etc). Our internal digital development program has yielded fantastic results and we look forward to an even bigger year in 2015!”, Ople exclaimed.