Christina Vacharanetr takes on managing director role at MEC Thailand and Dujduan Sornmani promoted to managing director at Maxus Thailand

Christina Vacharanetr has been appointed Managing Director at MEC Thailand, replacing Nuvee Pongsathidporn who resigned in late 2014.

Vacharanetr (pictured left) joins MEC from another GroupM agency, Maxus, where she has been Managing Director for the past four years. During this time she more than doubled the size of Maxus and brought in major new clients such as L’Oreal, SC Johnson and MG Cars. Prior to her role with Maxus, Vacharanetr had been a Managing Partner with Mindshare running several large accounts including Ford, Mazda, Nike and Rolex. 

On Vacharanetr’s  appointment Stephen Li, MEC CEO Asia Pacific said, “I am delighted to welcome someone of Christina’s experience, knowledge and charisma to MEC. From the first time I met her, I could tell that she would be constantly ambitious for her clients, her people and her industry to thrive … and this is exactly the kind of spirit we want at MEC.”

Ajit Verghase, Maxus CEO Asia Pacific said, “Christina has been an excellent leader for Maxus and has been leading from the front to grow Maxus exponentially over the last 4 years. She is extremely PACE (Passionate, Agile, Collaborative, Entrepreneurial) and has been a good leader for her people and clients! I wish her the best as she moves ahead to take up the next role within GroupM network”.

At Maxus, Dujduan Sornmani has been promoted to the position of Managing Director for Maxus Thailand, replacing Christina Vacharanetr. Dujduan (pictured left) has been with Maxus for the past 3 years in the role of Business Director on the L’Oreal account. Dujduan has driven many new initiatives for L’Oreal and will be keeping the momentum going across all Maxus clients in her new leadership role. Prior to joining Maxus, Dujduan has held senior positions with Mindshare and also enjoyed a period working as a client with Diageo.

Welcoming Dugjuan to the Maxus MD role, Verghase said, “Dujduan’s succession to head Maxus is a good testament of GroupM’s culture of succession planning and investment in training of next level talent to leadership roles. DD, as she is fondly called, has been in Maxus for few years now and is now ready to take up the role of leading the agency with the same passion and acumen with which she led the L’Oreal AoR.”

“I’m delighted to be able to fill these positions from within GroupM” said Kevin Clarke, CEO for Thailand. “It is testament to the depth and breadth of top talent within the group and the success of our ongoing management training programs in developing the best talent in the market” he added.