BBH Asia Pacific named runner up in Ad Age’s International Agency of the Year announcement

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Alist_InternationalRunnerUp.jpgBBH Asia Pacific (Singapore) has been named a runner up and one of the three most regarded agencies in Ad Age Magazine’s International Agency of the Year Award.

The award is based on the criteria of: Agency growth, outstanding creative work, innovation and contribution to their clients’ success, within 2014.

The award marks an exceptional year for BBH Asia Pacific with the launch of globally recognised campaigns such as the IKEA BookBook, Nike #PlayPinoy and the Chupa Chups ‘Get Lolli’ instagram game.

The agency posted a 25% growth in revenue, aided by multiple news business wins, including Nike. Plus it saw great commercial success in the creation of new specialist product offerings in content production, consultancy and tech product development.

BBH Asia Pacific employs a multicultural and diverse talent base of 100 people (from 20 nationalities at last count). The agency celebrates 19 years in Singapore this year.

John Hadfield.jpg“In a market that is unfortunately known for scam ads, it’s particularly refreshing and inspiring to see the world class, genuine creative work BBH Asia Pacific does from Singapore,” said Laurel Wentz, Ad Age’s international editor. “The video promoting IKEA’s paper catalogue as though it were a cool new device was one of our very favourite ads. And the agency showed very strong growth, another of our key criteria. In the 30 years since Ad Age named its first International Agency of the Year, and international runners-up, Singapore has had one previous winner. Back in 1998, our International Agency of the Year was Saatchi & Saatchi Singapore, led by a young creative named David Droga.”​

Said John Hadfield, CEO, BBH Asia Pacific (pictured): “This award recognises some fantastic work, growth and innovation from the Agency. Ultimately it’s down to the wonderful talent and hard work of our people, and to the ongoing support and partnership of our Clients.”