2014 LongXi Creative Awards final judging goes west to Xuan Han in Sichuan Province
Last year, the LongXi Creative Awards final judging took place in Jilin County, Changchun of Northeast China. Though freezing outdoors, at -27°C to be precise, the juries relaxed and soaked in hot springs while admiring the imperial ambience of the majestic area.
This year, LongXi and its judges will journey to the exotic western region of Xuan Han, Dazhoou City of Sichuan Province. This region is world renowned for its unique spices and scrumptious cuisines.
The 2014 LongXi Creative Awards is divided into 12 categories, including broadcast, print, outdoor, design, social engagement, Chinese brilliance, direct, mobile, interactive, brand entertainment, best use of celebrity and craft. While the judging panel is divided into 2 main groups: ATL and Digital.
The 2014 LongXi Creative Awards will take place from January 16-20th, 2015 at Dazhou City in Da Xuan Han County of Sichuan Province. Xuan Han, located northeast of the Sichuan Basin and south of Daba Shan, is a known battlefield during the Shu Kingdom while serving as a military base during the Chuan-Shan Revolution and for the Red Army.
Over 1,300 creative works were submitted but only a total of 266 creative works made the first round entry list cut. The judges who took part in the 2014 LongXi Creative Awards first round judging were invited to the Final Judging event to help decide the official 2014 LongXi Creative Awards winner list.
In no particular order, the judges that have agreed to participate in the upcoming event include:
ATL
Norman Tan, JWT Asia Pacific, Shanghai – Jury President
Michael Dee, The Gate, Greater China
Sheena Jeng, Publicis China
Tony Liu, M&C Saatchi aeiou
Hoh Woon Siew, Hakuhodo Asia Pacific
Kit Koh, BBDO Shanghai
Jean Lee, ADK Taiwan
Digital
Amber Liu, Amber Communications – Jury President
Aaron Zhang, Arkr Group
Ken Tao, Energy Source
James Chiu, Razorfish
Lee Lee, Dream’s Monster Digital, Taiwan
Johan Vakidis, AKQA
Tony Yeung, J Digital Shanghai