O&M Hong Kong launches ‘Create Your Fun’ campaign for Sanya Resort & Spa in Hainan
Shangri-La Hotels is celebrating the opening of the new Sanya Resort & Spa in Hainan with a multi-channel launch campaign in China. Created by Ogilvy & Mather Hong Kong, the ‘Create Your Fun’ campaign features unique artwork using an eye-catching sand art technique, which captures the wide range of facilities at the new resort in Sanya.
Ogilvy & Mather commissioned a specialist sand artist to produce a spectacular art piece on a nearby beach, incorporating the campaign name, 乐在奇中 (“Create Your Fun”). The campaign video shows families and friends coming together to help create the artwork, highlighting the excitement and fun of the recreational activities available for all the family.
Reed Collins, Chief Creative Officer at Ogilvy & Mather Hong Kong said, “This beautifully crafted invitation to Shangri-La Hainan was brought to life by Andres Amador through his sand art. The simplicity of the execution really captures the essence of all the fun activities that await there.”
The campaign includes digital, print and social (Weibo and WeChat) media channel elements.
Click on the below links to view the timelapse videos:
Credits
Chief Creative Officer: Reed Collins
Creative Director: Sarah-Leith Izzard
Creative Director: AndrewJune Zhu
Associate Creative Director: Helen Sham
Senior Account Director: Carolina Arraiza
Associate Account Director: Betsey Cheung
Account Executive: Cherie Tong