Ogilvy & Mather Japan hits the street with a monk, gold-digger + transvestite to find the truth

World-renowned toy manufacturer, TOMY, has launched a new device that acts as a lie detector and can also sense stress levels. The Cocoro Scanner is a breakthrough piece of technology from TOMY.

The Cocoro Scanner reads a pulse from people’s forehead through a sensory mechanism. The sensor features a lamp that blinks ‘red’ if people are nervous and possibly lying, ‘yellow’ to express an unsure answer and ‘green’ if they are calm and telling the truth.

To mark the launch of the Cocoro Scanner, Ogilvy & Mather Japan took the device to the streets of Tokyo and documented a variety of results. While many were entertained by the “lie-detecting” experience, some were less welcoming of the truth.

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While wearing the Cocoro Scanner, Ajab Samrai, CCO of O&M, said: “We have never had as much fun working on a brief before,” (the device blinked ‘green’).

President of O&M, Akihito Kubo, commented: “From now on, I will demand that all the Directors in the agency wear the Cocoro Scanner at our monthly board meeting,” (the device blinked ‘green’).

Credits

CGI: Yoshiyuki Shimada