Nirmalya Sen leaves TBWA to join Havas Worldwide India as Chief Executive Officer

Havas Worldwide India has a new CEO with Nirmalya Sen taking up the reigns. Sen (pictured left) is a key appointment within the APAC region and will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.

Sen’s long history in the industry includes senior leadership roles at prominent global agencies. Most recently, he served as President of TBWA in India where, in addition to his role as the agency’s head and as a Director on the Board, he was also the guardian, champion and evangelist of the TBWA philosophy, “Disruption.” Over the course of his career, Sen has advised and helped to grow global and national brands including Nissan, Maruti Suzuki, Mitsubishi Motors, Nestle, Britannia, adidas, HBO, Dabur, Tata Tea, Pedigree, Electrolux, and others.

Andrew Benett, Global CEO of Havas Worldwide and Havas Creative Group, said: “This is a timely and critical hire for Havas Worldwide India. We are bolstering our position in this important market. Our clients will quickly benefit from the value Nirmalya’s leadership brings to the agency.”

Said Sen: “I am delighted and honoured to be entrusted with the care of the Havas Worldwide brand in India. Havas Worldwide’s proposition is unique: It combines the resources of a large, established global network with the innovative spirit of a young, new-age challenger brand. I’m very excited to work on growing and developing the agency’s presence in India.”

No change is planned for the agency’s Management Committee, comprising Satbir Singh, Chief Creative Officer and Managing Partner; Shavon Barua, President, South and West; Sandeep Gupta, Chief Financial Officer; and Sourav Ray, Chief Strategy Officer, under the guidance of London-based Anish Gupta, who was appointed Chairman (Non Executive) earlier this year.