McDonald’s to live-stream 2015’s first sunrises as they happen all over the world for All-Day Sunrise breakfast campaign via DDB Singapore
McDonald’s Singapore is launching the All-Day Breakfast for the long weekend of 1st to 4th January 2014. To promote the breakfast offering, McDonald’s via DDB Group Singapore is introducing the world’s first All-Day Sunrise.
As part of the campaign, it will shoot and live-stream the new year’s first sunrises as they happen in some of the most iconic cities around the globe, including Paris, London, Moscow, Istanbul, Dubai and Mumbai.
The sunrises will be live-streamed to www.getupandgo.sg. The initiative starts with the world’s first city to experience a sunrise in the new year – Gisborne, New Zealand; and moves west along the day to showcase different cities.
“We’re really excited to launch the All-Day Breakfast with the All-Day Sunrise. Instead of just saying that McDonald’s is a great place to have breakfast, we want to demonstrate it to our consumers by offering them a visual spectacle that binds mornings and McDonald’s breakfast together”, said Yvonne Low, Senior Director for Marketing, McDonald’s Singapore.
“The All-Day Sunrise isn’t just a great way to introduce the All-Day Breakfast, but we were also drawn to the challenge of showcasing these sunrises in real time. We’ve mobilised the resources of our global network to make the live-streams possible.” added Joji Jacob, Group Executive Creative Director, DDB Group Singapore.
The live-streams of all the sunrises along with information about the All-Day Breakfast will be available at getupandgo.sg.
4 Comments
Sounds mighty boring…logging on to a website to watch a sunrise.
You know cares about precious ideas like these?
Not the people who eat McDonald’s breakfast.
The people who worked on it.
What a huge con digital advertising has become…..this work is basically making consumers jump through hoops to see just a tv ad of a sunrise followed by stock pics of mcdonalds breakfast….what’s the big deal?
And statements like this …:We’ve mobilised the resources of our global network to make the live-streams possible”….make it appear even more ridiculous.
I think there was a bit of cheating going on for Istanbul and Bali…