McCann Worldgroup lures Patrick Rona out of DDB for Asia Pacific Chief Digital Officer role

Patrick Rona has been appointed chief digital officer, Asia Pacific at McCann Worldgroup, effective January 5 2015.

With over 15 years experience working within the digital space, Rona (left) will be responsible for strengthening McCann’s digital capabilities as well as developing and implementing innovative marketing programmes for the Network’s clients across Asia Pacific.

Previously Rona was chief digital officer DDB Asia Pacific and president Tribal DDB Asia Pacific.

Before moving to the region in 2012, he was Tribal DDB’s EMEA regional president and chief digital officer at DDB for EMEA, based out of London.

Charles Cadell, president McCann Worldgroup Asia Pacific said: “Deepening our digital capabilities continues to be a strategic imperative for us.  Digital constantly evolves, to remain competitive, we must keep pace to ensure we are providing our clients with richer, innovative solutions that ignite new opportunities in order to engage and interact with consumers to build relationships and revenue growth.”

“Since moving to Asia three years ago, I’ve watched McCann’s business and creative growth with great admiration,” said Rona. “I can’t wait to start working with Charles and the rest of the team to help accelerate this growth and to continue elevate our digital offering across the region.”