Lowe Malaysia & Bank Simpanan Nasional create campaign which doubles as festive wrap

Bank Simpanan Nasional (BSN) in Malaysia decided to take a rather unique way of conveying best wishes for the upcoming ‘Festive Season’.

The country’s leading Banking Institution committed to champion the mission of ‘Savings through responsible spending’ decided to creatively turn its mainline newspaper wishes advertisement into more than just a greeting.

Since festivities be it Christmas, New Year or CNY are all associated with ‘The Art of Giving’ be it wishes, blessings or gifts, the bank took a rather unique stance of promoting its message of ‘The real gift you can give your loved ones is the Gift of Savings’, savings that go a long way in ensuring their happiness lasts beyond festivities. An act bank felt was their own little way of giving it back to the community this festive season.

The message ably supported by creatively designed press communication by its strategic communication partner Lowe Malaysia creatively blends greetings with a design that takes its inspiration from the world of origami encouraging the creative side of readers to turn it into festive decoration, art forms or for gift-dressing purposes. Underlining the bank’s purpose of ‘Saving at every step of the way through responsible spending’.

Campaign Credits

Usamah Azlan, Copywriter