Lowe Lintas India tells Indians to not lose sleep over the India-Australia cricket test series
With football being the flavour of the season, courtesy the #SeasonIsLong endeavor, Lowe Lintas has turned the attention back to cricket with its new creative output #SleepTight. The new campaign is centered around the current India-Australia Test Series, which is also being aired live on the website www.starsports.com, India’s first multi-sports digital service.
The campaign hinges on one simple truth – India vs. Australia Series begins at 5am India time, which makes it difficult for fans to catch the action live. But with starsports.com mobile app coming to their rescue it allows them to sleep tight and watch the match at their own time.
Starsports.com and Starsports mobile app provides online live streaming and video-on-demand facility for the entire Australia vs India Test Series thereby giving cricket enthusiasts a one-stop destination to catch up on the tournament.
“While the whole world was losing sleep over the India-Australia series, we thought it would be great service for people to not be sleep-deprived and still not miss any action. The campaign captures this facet in an interesting manner, and will connect with the youth in a big way,” shared Arun Iyer, NCD, Lowe Lintas + Partners.
Creative Team
Arun Iyer
Amar Singh
Akash Das
Joshua Thomas
Prathamesh Gharat
Business Team
Shantanu Sapre
Sujay K Rachh
Ujwal Heffa
Sachin Sahu
Director
Ayan Das
Production House
Full Moon Productions