L&K Saatchi & Saatchi wins lubricants account

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Anil S Nair.jpgL&K Saatchi & Saatchi has won the creative mandate of the Total Oil India, Lubes business. The agency’s Mumbai branch will handle the business.

 

This account was won post a multi-agency pitch earlier this year. According to sources, around 5 creative agencies participated in the pitch.

 

Anil S. Nair (left), CEO and Managing Partner, L&K Saatchi & Saatchi, said: “We have been closely associated with the automotive segment for close to 7 years now…which is significant period in the history of this organization. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all at the pitch. We’re looking forward to a rewarding partnership with this client team.”