iProspect China appoints new CEO

Shanghai based iProspect China, part of Dentsu Aegis Network China, has appointed Sara Si as CEO. Si will be responsible for managing and developing a market leading search and performance practice and will also take an important role to drive the collaboration between iProspect and other Dentsu Aegis Network’s brands. The appointment will take effect immediately, and Sara will report to Phil Teeman, Group Managing Director of Dentsu Aegis Network China.

Si (left) is one of the most experienced and cross-disciplined media talents in China with more than 20 years dedicated to the media industry. She started in media planning and afterwards took on multiple senior roles in media trading management,  business management and strategy, as well as major account management.

Prior to joining Dentsu Aegis Network, Sara was President of Future Media Trading in GroupM China where she not only led the enhancement and improvement of GroupM’s digital trading capability but also focused on the development and business sustainability of its new offerings. Before that, Sara also played a key role in the development and growth of GroupM agencies including MindShare, Maxus and MEC, both at the agency and group levels in the China market.

“China witnesses the fastest change and biggest leap in its digital media landscape which differentiates this market from others in its scale, volume and complexity”, Teeman said. “As the No.1 digital agency in China, Dentsu Aegis Network needs a prominent leader like Sara to accelerate our performance marketing capabilities. I believe her solid experience will bring out the best of iProspect and lead the brand to stand out in this highly competitive environment.”

Ruth Stubbs, CEO of iProspect Asia Pacific said: “Sara is one of the longest serving media specialists in China. Her great perspective on the industry there combined with her agency leadership will add great value to iProspect. I look forward to seeing Sara power iProspect forward in China and provide our clients with excellent service in performance marketing.”

“I’m very excited to join Dentsu Aegis Network China, the biggest and fastest-growing digital agency group here” said Si. “It offers an unparalleled platform with significant digital infrastructure, strong business synergy and extensive client portfolio, I really look forward to taking on the challenge and leading iProspect China to realize the group’s goal in performance marketing.”