Grey Group Greater China lures Alvin Lim as executive creative director of the Beijing agency

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Alvin Lim_GreyChina.jpgGrey Group Greater China has hired Alvin Lim as their ECD for their Beijing office. The move follows the national ECD of Grey Group China, Yue Chee Guan’s decision to leavethe agency on Friday, after a decade of service, to pursue a different career path.

Lim (pictured left) is Singaporean with a multinational background, having worked in the advertising industry for 14 years at WPP’s agencies like Ogilvy & Mather Advertising, OgilvyOne Worldwide and J. Walter Thompson.

Most recently, he was the deputy ECD for FCB Shanghai in 2013, where he played a vital creative leadership role for Live in Levi’s and Oreo work in Greater China. He also led the agency in significant business wins with Samsung’s Nanjing Youth Olympic Games and Mattel’s Barbie for China.

During his career, Lim has crafted award-winning campaigns for clients like Mondelez, Global Shangri-La, Prudential Asia Pacific, Rolex, IBM, HSBC, Nissin, ANA Airline, Hong Kong Jockey Club and Venetian Sands Macao.

In 2012 – 2013 alone, he bagged over a hundred awards, including golds, silvers, bronzes and other recognitions in multiple categories from just about every major advertising and effectiveness award show there is for Ogilvy and Mather.

He has represented the Greater China region as a juror at many award shows including the Cannes Lions, the Spikes Asia and the New York Festival. In 2013, Lim brought home the only Gold Cannes Lion to Hong Kong for the notable Beijing Sports Radio press campaign. And in 2014, one of his project for Orbis “Old Parts for New” was named Warc World’s Top 8 Smartest Marketing Campaigns of the Year.

He has also worked on many large campaigns including Shangri-La “It’s in our nature”, HSBC “Different Points of Value” and HSBC Commercial Banking “Your business success is out there. Is your bank?”

“Grey Group Beijing presented a challenge I cannot resist. I won’t deny that there’s no pressure. First of all, they were Campaign Asia-Pacific’s Greater China’s agency of the year in 2013 and they have a solid industry credential in China,” Lim said, “this is possibly one of the most exciting and interesting journey for me. I can’t wait to work with our creative leaders to pump up the office’s creative profile and capability – working with them to create a desirable creative environment where world class ideas thrive and brave talents want to come.”

“There is no more important market for Grey’s global network than China, and having Alvin join us to lead the creative culture in Beijing is a huge step forward. Alvin brings a strong creative vision, extremely integrated thinking and amazing energy to this market. We are very optimistic about the future under Alvin’s creative leadership, ” commented Tor Myhren, president, Worldwide chief creative officer of Grey Group.

“I love Alvin’s works and the way he leads the team to create great work that clients loved. He will make an already famous agency even more famous.   I am thrilled he is joining Grey Beijing and be part of our Greater China management team,” TH Peng, chairman & CEO, Greater China, Grey Group.