Google India pays tribute to the unsung heroes in #SpecialDelivery, a video by O&M Mumbai
The Great Online Shopping Festival (gosf), an initiative by Google started three years back is today one of the most popular online shopping festivals in India. Many people work behind the scenes to make these shopping festivals a big success. A key element of the experience of shopping online, depends on timely delivery of the packages.
To encapsulate the entire activity, a short video which showcases the life of the delivery boy was commissioned via Ogilvy & Mather Mumbai. The objective of this activity was to simply urge people to say, “Thank you”, to these heroes. And make it a #SpecialDelivery.
“gosf.in 2014 was a roaring success, with all partners seeing great engagements across product categories,” said Sandeep Menon, Director, Marketing, Google India. “We got a total of 1.4 crore visits to the site and the user engagement is up by 7 times compared to last year. All this was made possible due to collective efforts of all our partners.”
He said this video is a small gesture to thank the unsung heroes who keep the wheels of this growing industry moving. Acknowledging their efforts and considering the thankless nature of the job, Google decided to celebrate the spirit of these unsung heroes of the e-commerce ecosystem. A special gift (a customised helmet with their name on it) was delivered to the homes of these delivery boys. The helmet was not just personalized but also visually designed to celebrate their journey.
Sukesh Nayak – Executive Creative Director, Ogilvy India: “Today, we all shop online and enjoy the comfort of it. But somewhere we forget to acknowledge the most important person in this – the delivery man. Our idea was to recognise them and thank these faceless people. The helmet was not just personalised but also designed to visually depict their amazing journey. The expression on their faces when we delivered this at their doorstep was just priceless. It made us realise, that a little thank you goes a long way.
Credits
National Creative Director: Rajiv Rao
President, Mumbai & Kolkata: Navin Talreja Executive Creative Director: Sukesh Nayak Head of Planning, Mumbai: Kawal Shoor Senior Creative Director: Talha Nazim, Manasi Kadne
Art Directors: Nobin Dutta, Noothan PR
Copywriter: Aratrika Rath
Business Head: Hitesh Patel
Account Management: Kunal Rasania, Madhavi Unni
Production House: @Asylum
Director: Raaj A Chakravarti