Coca-Cola brings Finnish Lapland snow to Singapore this Christmas, via Ogilvy Singapore
Coca-Cola has brought the true spirit of Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another. The campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans – who experience temperatures of up to 30 degrees all year round. It was created by Ogilvy & Mather Singapore. Officially launched on 19 December, the video shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.
Commenting on the campaign, Pratik Thakar, ASEAN and APAC Head for Content and Design Excellence at the Coca-Cola Company, said: “This spectacular video brings to life one of the most exciting parts of the festive season, even in the warm climate of Singapore. It’s not just about snow from Finland being brought to Singapore, but also about strangers from around the world engaging in the true spirit of giving. This is what Coca-Cola is all about – sharing happiness.”
Client: The Coca Cola Company
Client: Pratik Thakar VP – Asia Pacific Creative & Content Excellence
Agency: Ogilvy & Mather Singapore
Regional Chief Creative Officer: Eugene Cheong
Integrated Creative Director: Nicolas Courant
Creative Director: Troy Lim
Creative Director: Xander Lee
Copywriter: Augustus Sung
Head of Creative Service: Alvin Chin
Creative Assistant: Cheryl Heng
TV Producer: Justine Hazlett
Editor: Leon Lee
Managing Director: Fergus Hay
Chief Operating Officer: Giri Jadhav
Account Director: Phuc Nguyen
Senior Account Executive: Limin Teng
Social@Ogilvy: Rika Sharma
Planner: Owen Dowling
Production Company: The Sweet Shop Ltd (BKK)
Director/DOP: Camille Marotte
Executive Producer: Claire Davidson
Producer/Production Manager: Bec Dakin
Production Company: Redworks, Singapore
Director: Josh Whiteman
DOP: James Brown
Producer/Production Manager: Amanda Zhang
Producer: Fran Borgia
3 Comments
This is even more high-tech than using drones.
Selfish concept….singapore took the snow and gave nothing in return to the Lapplanders in return. This is not happiness.
@Carol – We helped them get rid of some snow, and also gave them smiles. The latter alone, is priceless.