Cheil PengTai Shanghai gets new planning head

Cheil PengTai Shanghai has a new Head of Planning with the appointment of Sarah Chen. Chen will report directly to Cheil PengTai’s CEO, Dr. Nam Yongsik.

With 20 years of experience in consulting and planning, Chen (left) began her career at the end of 2011 after coming back from America. She has worked at Ogilvy, Dentsu, GroupM Knowledge and other companies over the last three years.

“Cheil PengTai’s attitude and practices across Digital Marketing is really impressive,” said Chen. “On the eve of the IOT era, a complete resource allocation and personnel structure fully reflects the company’s determination. It is a great thing that Cheil PengTai’s several branches can interact and support so closely.”