Campaigns & Grey picks up major development

Campaigns & Grey Manila has been appointed to the Felcris Centrale account. Felcris Centrale is a major development project set to create a business community in Davao City, Philippines. The development will include a shopping mall, office buildings, hotels and residential towers.

The appointment follows a pitch for the below-the-line advertising and digital account, however this was expanded to include above-the-line advertising and out of home advertising.

Cassandra Yap, Executive Vice President of Felcris Centrale said, “We appreciated Campaigns & Grey’s versatility in working with a local, family-owned business. Their innovative ideas to shift the business into becoming a formidable national player in the real estate and retail market was what won us over.”

Boboy Consunji (pictured), CEO of Campaigns & Grey said the agency was delighted to be working with Felcris Centrale and had no doubt that the campaign will be a great success.