Angelia Seetoh to lead the regional marketing function at Bates CHI&Partners Asia

Bates CHI&Partners Asia has appointed Angelia Seetoh to run their Regional Marketing function, based in Singapore. She will report to David Mayo (pictured left), CEO Bates CHI&Partners Asia.

Seetoh will start in January 2015 and is tasked to develop and drive integrated and social marketing communications and thought leadership initiatives across the region.



”We are extremely excited to have Angelia join us,” says Mayo. “over the past 22 months, we have produced bigger and better work that is social, digital and global. At the same time, we have become better and better at telling our own story. Angelia’s unique background in Social media, Journalism and strategic development means that we will have a tighter, more joined-up approach to the marketing of the Bates CHI&Partners brand giving people an active reason to come and work with us, existing clients more opportunities to grow with us and potential clients a powerful reason to switch.”

Seetoh who earned her Bachelor in Communications from University of Canberra, Australia, was formerly with Priority Consultants working with companies such as SAP and Vodafone Global Enterprise. She is classically trained in Journalism and business and has worked in a variety of roles in creative design, brand consultancy and Consulting in Australia, Singapore and Finland.

“The Bates CHI&Partners Brand is a dynamic and active brand in the social space. They have a proactive CRM approach which needs to be driven and taken to the next level. I will work with their MDs, their clients and their SEO team to make sure that BCHI is top for search, first in the discussion and aggressive when it comes to thought leadership and client engagement. I cannot wait to get started!”