After leaving Cheil Korea, Thomas Hong-Tack Kim looks to create a playground with a consortium of like-minded agencies and people

Following 20 years at the agency Cheil Worldwide Korea ECD Thomas Hong-Tack Kim announced he was leaving last week. The multi-award winning Kim is set to do his own thing by launching his own business.

Kim (left) told Campaign Brief Asia even though he enjoyed his time at Cheil, he thought it was time to develop his own projects.

“Instead of being an individual player of a big company, I wanted to build the playground itself,” said Kim. “What I mean by playground here is a platform where a variety of ideas and actions converge and create fun.”

“I’m planning to form a consortium of leading agencies from various fields, ranging from content development and brand consulting to web marketing and even robotics and data visualization. My vision is to create a new communication ecosystem through this consortium.”

Recently Kim published a top-selling business book in Korea – Digital Playground. This is now being translated into Chinese and English, and will be published next year.

“A lot of the ideas that served as the basis for my new adventure are summed up in this book” said Kim.