ADK Tokyo releases Japanese anime short film to promote the range of YKK fastening products

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ADK_YKK1.jpgADK Tokyo has created a short animation titled, “Fastening Days” in an effort to enhance the recognition of the YKK brand and YKK fastening products.

The short animation was created around the theme “fastening” in order to convey YKK’s brand message, “Little Parts. Big Difference.” to the world. The story takes place in a near future cosmopolitan city where people from many different countries live together. The main characters, Yoji and Kei, who help others with their handmade hi-tech machines, represent the message that small parts like zippers can “bring together” or “connect” things and be used to bridge differences and lead to a future full of possibilities.

The song, “Hurly Burly,” released by Japanese techno-pop group, Perfume, who made their U.S. debut in September 2014, is the theme song of the animation. Recently, Perfume has concluded their world tour in New York City.

ADK_YKK2.jpgThe talent involved in the animated film included Hiroyasu Ishida from Studio Colorido, as the animation director. Ishida is an emerging Japanese Anime creator who was awarded the Prize of Excellence in the Animation Category at the 14th Japan Media Arts Festival and a special mention at the Ottawa International Animation Festival for “Fumiko’s Confession,” which he released as a student in 2009.

“Fastening Days” was released on YKK’s official YouTube channel, Youku Channel and on its website. It is available in Japanese, English, Spanish, French, and Chinese. It was released globally and will be used within commercials on YouTube in each country and region.