ABICI bikes give you choices

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bike.jpgBiking is taking off among Chinese hipsters and expatriates in China in a big way. Apart from the fixed-gear trend, there is also a growing appreciation for luxury custom-made bicycles.

Civilization Shanghai created this spot for ABICI, a brand of handcrafted two-wheelers designed and produced in Viadana, Italy.

Credits

Brand: ABICI

Client: Yun-Kai He

Campaign: “Choices”

Agency: CIVILIZATION Shanghai

Creative Director: Andrew Lok / Alex Xie

Writer / Art Director: Andrew Lok / Miya Wang

Director: Andrew Lok

Cinematographer: Andrew Lok / Tony Lee

Producer: Ivy Yang

Editor: Miya Wang