WeChat’s latest features released in quirky new tv campaign by JWT Connect Bangkok
There are some people who don’t like ridiculously cute animated stickers, or feel the need to search through their entire chat history – and then there’s the rest of the world. JWT Connect Bangkok’s quirky new campaign for social messaging service WeChat positions the brand as “the ultimate social sensation” and highlights four new features introduced in Thailand this year and with four stories of out-there characters who don’t see the need for them.
In “Yogi”, viewers meet the detached guru who rejects the need for the new Special Keywords function, which generates surprise emojis; in “Seal”, the macho family guy says no to super-cute Animated Stickers, which he deems an affront to his uber-manliness; in “Memory Girl”, the annoying genius with total recall is baffled why anyone would need the new Universal Search function, which lets them dig up details from chats from the past; and in “Spy”, a would-be undercover agent declares the new Video Call feature a threat to his complex cover.
“In line with the fun, young and exciting brand image of WeChat, the new features are highlighted in four TVCs that share the same tone. In these stories, a few quirky characters bring these features to life by refusing to use them – even though the rest of the world falling in love with this ultimate social sensation,” said Hansa Wongsiripitack, Business Director of JWT Connect, JWT Bangkok’s digital unit.
Credits – Executive Creative Director: Asawin Phanichwatana. Associate Creative Director: Sittichai Okkararojkij. Senior Art Director: Chaowalek Julaketpotichai. Art Directors: Asawin Phanichwatana. Sahaphon Phanpakdee, Saravut Jamjod. Copywriters: Sittichai Okkararojkij, Arus Mettaphan. English Copywriter: JW. Business Director: Hansa Wongsiripitack. Strategic / Digital Planning Director: Chatree Chokmongkolsatian. Account Management: Hansa Wongsiripitack, Pattamon Sanandang. Head of Producer & Project Management: Chainarong Wattanathanakun. Traffic and Planning Coordinator: Paweena Promtong. Production House: Hub Ho Hin Bangkok. Director: Banjong Pisanthanaku.
1 Comment
Loved the campaign…thai zaniness at its best….spy film pulled the rest dow though…not as funny.